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The social function of communication is to maintain equilibrium in the social system by keeping the different orientations in balance. [103] In Newcomb's words, communication enables "two or more individuals to maintain simultaneous orientation to each other and towards objects of the external environment". [98]
Primary socialization in sociology is the period early in a person's life during which they initially learn and develop themselves through experiences and interactions. This process starts at home through the family, in which one learns what is or is not accepted in society, social norms, and cultural practices that eventually one is likely to take up.
Sociology of the family is a subfield of sociology in which researchers and academics study family structure as a social institution and unit of socialization from various sociological perspectives. It can be seen as an example of patterned social relations and group dynamics .
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
Lasswell's model is also utilized in pedagogical settings to teach students the major elements of the communication process and as a starting point for developing hypotheses. Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication.
Communicative ecology is a conceptual model used in the field of media and communications research.. The model is used to analyse and represent the relationships between social interactions, discourse, and communication media and technology of individuals, collectives and networks in physical and digital environments.
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Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience.