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Temporary pop-up shops have seen great success, especially around the holidays—61% of shoppers visit a pop-up shop to find seasonal products, according to a survey of consumers by PopUp Republic.
Pop up retail store sign. The term pop-up retail can be traced to the late 1990s, although temporary retail options, such street markets and fairs, have existed for centuries [2] European Christmas markets, seasonal farmer's markets, holiday fireworks stands, Halloween costume shops, consumer expos, and event-specific concessions are other examples of temporary retailing.
A Pop-up retail store is a temporary retail space that opens for a short period of time, possibly opening to sell a specific run of merchandise or for a special occasion or holiday period. The key to the success of a pop-up is novelty in the merchandise. [23]
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The first Boxpark was built in 2011 and was described "the world's first pop up mall". [4] However, by then shipping containers had already been used as pop-up shops, office and retail spaces around the world, for example the portable Puma City shop in US cities, [5] [6] and the Dordoy Bazaar in Bishkek, Kyrgyzstan. [7]
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A store-within-a-store, also referred to as store-in-store (North America) or shop-in-shop (U.K. et al.), refers to a space within a larger retail store, designated for use by a specific brand to feature its products, clearly branded with signs and other branding elements like color, materials, layout, etc. Such a space may be a section of the ...