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The first 11-inch Rainbow High dolls were released in 2020, with the initial lineup including Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow dolls. Each of the original dolls included two outfits and a doll stand, while the dolls themselves featured inset eyes and thirteen points of articulation. [2]
Beginning in early 2005, the dolls were launched in Target stores. Following the economic crisis of 2008, they were pulled from Target's shelves and began to only be sold at specialty stores and online from then on out. As of 2005, more than eight million Groovy Girls dolls have been sold since its inception.
Universal Thread, denim-based women's clothing [3]; Wild Fable, women's clothing brand targeting gen-Z [4]; Prologue, a line of sophisticated female clothing [5]; Auden, an intimates and lingerie exclusive brand [6]
Mattel’s line of “Wicked” movie dolls are being sold at retailers like Target, Amazon and Kohl’s. Variety has reached out to Universal for comment.
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Following Rainbow High's release, the dolls appeared on multiple hot-toy lists including Toys "R" Us Canada [24] and The Toy Insider, [25] while The NPD Group reported in August 2020 that, Rainbow High was the No. 3 best selling fashion doll line and the No. 7 best selling doll line overall in the U.S. [26] At the close of 2020, the brand was ...