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For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity. In another example, the variables brand recognition and brand recall form a linked network that describes the consumer's brand awareness or brand knowledge. [43]
Behance, stylized as Bēhance, is a social media platform owned by Adobe whose main focus is to showcase and discover creative work. [ 2 ] [ 3 ] Behance was founded by Matias Corea and Scott Belsky in November 2005. [ 4 ]
For example, Nike's brand represents the value of a "just do it" attitude. [71] Thus, this form of brand identification attracts customers who also share this same value. Even more extensive than its perceived values is a brand's personality. [69] Quite literally, one can easily describe a successful brand identity as if it were a person. [69]
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]
Behance; Metadata. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it.
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [ 1 ] [ 2 ] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [ 3 ]
Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...