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  2. Object Management Group - Wikipedia

    en.wikipedia.org/wiki/Object_Management_Group

    In 2011 OMG formed the Cloud Standards Customer Council. [2] Founding sponsors included CA, IBM, Kaavo, Rackspace and Software AG.The CSCC is an OMG end user advocacy group dedicated to accelerating cloud's successful adoption, and drilling down into the standards, security and interoperability issues surrounding the transition to the cloud.

  3. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  4. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    Also, viewthroughs lack a specific predetermined landing page since the visit can come through a direct type-in or via another click-based digital marketing channel, e.g. search, email or social media. TRR is the sum of both viewthrough and clickthrough response that resulted from the display media campaign.

  5. Meta-Object Facility - Wikipedia

    en.wikipedia.org/wiki/Meta-Object_Facility

    Illustration of the Meta-Object Facility. The Meta-Object Facility (MOF) is an Object Management Group (OMG) standard for model-driven engineering.Its purpose is to provide a type system for entities in the CORBA architecture and a set of interfaces through which those types can be created and manipulated.

  6. Cost per lead - Wikipedia

    en.wikipedia.org/wiki/Cost_per_lead

    Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

  7. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  8. Inside Elon Musk’s War on Washington - AOL

    www.aol.com/news/inside-elon-musk-war-washington...

    “USAID is a criminal organization,” Musk wrote to his 215 million followers on his social media platform, X, soon after. “Time for it to die.” The cause of Musk’s crusade remained unclear.

  9. Omnicom Group - Wikipedia

    en.wikipedia.org/wiki/Omnicom_Group

    Omnicom Media Group is the media division of the Omnicom Group Inc. [50] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. [51] TBWA is a global agency network, normally billed as 'The Disruption Company'. [52]