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In negotiation, consistency, or the consistency principle, refers to a negotiator's strong psychological need to be consistent with prior acts and statements. The consistency principle states that people are motivated toward cognitive consistency and will change their attitudes, beliefs, perceptions and actions to achieve it. [1]
Continuity and Consistency: Communication is an unending process. It requires repetition to achieve understanding. Repetition, with variation, contributes to learning both facts and attitudes. Channels: Use established channels of communication—channels the receiver uses and respects. Creating new channels is difficult.
As public relations and communication practices have evolved, so too has the approach to measuring and evaluating the sector's performance. In 2020, the International Association for Measurement and Evaluation of Communication (AMEC) organised a committee of industry experts to review, update and evolve the Barcelona Principles.
The most easily accessible interpretation that is consistent with the communicative principle of relevance is the one Bob accepts as the right one, and then he stops processing (because any further interpretations would cost him more processing effort and would thus violate condition b).
Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events. [1] Humans participate as storytellers and observers of narratives.
He found that influence is based on six key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity. [5] In 2016 he proposed a seventh principle. He called it the unity principle. The more we identify ourselves with others, the more we are influenced by these others. [6]
The consistency motive is the urge to maintain one's values and beliefs over time. Heider proposed that "sentiment" or liking relationships are balanced if the affect valence in a system multiplies out to a positive result.
Consistency is an important aspect of persuasion because it: is highly valued by society, results in a beneficial approach to daily life, and; provides a valuable shortcut through the complicated nature of modern existence. Consistency allows us to more effectively make decisions and process information.