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  2. Outdoor advertising - Wikipedia

    en.wikipedia.org/wiki/Outdoor_advertising

    Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions. This is a standardized poster format, typically measuring 12'3" x 24'6"; formally known as a 30-Sheet Poster. [citation needed]

  3. Digital signage - Wikipedia

    en.wikipedia.org/wiki/Digital_signage

    Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.

  4. Pattison Outdoor Advertising - Wikipedia

    en.wikipedia.org/wiki/Pattison_Outdoor_Advertising

    Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group.According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.

  5. Billboard - Wikipedia

    en.wikipedia.org/wiki/Billboard

    Outdoor advertising, such as a mobile billboard, is effective because it is difficult to ignore. According to a UK national survey, it is also memorable. Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign. [citation needed] This is compared to a 19% retention rate for static signs.

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  7. Advertising column - Wikipedia

    en.wikipedia.org/wiki/Advertising_column

    An advertising column or Morris column (French: colonne Morris, German: Litfaßsäule) is a cylindrical outdoor sidewalk structure with a characteristic style that is used for advertising and other purposes. They are common throughout Germany [1] including its capital Berlin, where the first 100 columns were installed in 1855.

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