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  2. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  3. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Promotional merchandise is rarely bought directly by corporate companies from the actual manufacturers of promotional products. A manufacturer's expertise lies in the physical production of the products, but getting a product in front of potential customers is a completely different skill set and a complex process.

  4. Tagline - Wikipedia

    en.wikipedia.org/wiki/Tagline

    In entertainment, a tagline (alternatively spelled tag line [1] [2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual , social group , or product .

  5. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    Please help clean up the lists by removing items or incorporating them into the text of the article. ( March 2014 ) This article may contain an excessive amount of intricate detail that may interest only a particular audience .

  6. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.

  7. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so: (Chorus) Have it your way, have it your way! Have it your way at Burger King! Hold the pickles, hold the lettuce;

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