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Those transactions have made Helen of Troy a force in the personal-care products market. The company underwent a notable tax inversion when it reorganized into a Bermuda company in 1993. [4] This inversion prompted new federal legislation tightening the rules on inversion, which are colloquially known as the "Helen of Troy Rules." [5]
In 2010, Innovative sold Pert, Pert Plus and Sure to Helen of Troy. [2] The company has several products for various hair types. In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to High Ridge Brands (now Sodalis USA). [3]
Hydro Flask is a water bottle brand owned by American conglomerate Helen of Troy Limited.The brand became popular during mid-to-late 2019 and early 2020. Hydro Flask is particularly well known among Millennials and Gen Z, as well as college students and the "VSCO girl" subculture; social influencers and celebrities, especially on TikTok, increased the brand's popularity.
Helen of Troy has acquired Curlsmith, a product line for textured hair, for $150 million. Curlsmith was founded by Michal Berski, a L’Oréal and Unilever veteran, in 2017. The business was born ...
Helen of Troy Ltd. (NASDAQ: HELE) reported second-quarter 2013 diluted earnings per share (EPS) of $0.72 on net sales of $287.41 million. In the same period a year ago, the consumer products ...
The 10-second takeaway For the quarter ended Aug. 31 (Q2), Helen of Troy missed estimates on revenues and whiffed on earnings per share. Compared to How The Wheels Came Off Helen of Troy's Bus
Pur (styled PŪR; pronounced as "pure") is a division of Helen of Troy Limited that produces Pur Water products. Pur's products include water filter faucet mounts, pitchers, side taps, dispensers, coolers, and filtration systems for Kenmore refrigerators of Sears Holdings Corporation.
Helen of Troy is thinking really long term with Revlon, paying $72.5 million in cash — with no ongoing royalties — to use the brand for hair-care appliances and tools for the next 100 years.