Ads
related to: customer account management strategies list- More Visible Progress
Learn about our industry-leading
performance analytics solutions
- More Adaptable Content
Explore the full range of skills
we help sales teams build
- Consultative Selling
Transition from Product Focused
To Need-Based Selling.
- More Useful Technology
Learn more about our
sales training technology
- Sales Curriculum
Market-Proven Methodology
To Increase Revenue
- About Richardson
Discover Richardson Sales Training
40 Years of Experience
- More Visible Progress
Search results
Results From The WOW.Com Content Network
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The account manager serves to understand the customer's demands, plan how to meet these demands, and generate sales for the company as a result. [2] Key accounts provide the most business because they contain a small number of clients which contribute a large portion of the company's sales. According to research, sales from a company's key ...
Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Help; Learn to edit; Community portal; Recent changes; Upload file
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).
The main purpose of CPA is to provide to organization management with the understanding of each customer profitability. Grouping this information into customer profitability segments, allows the companies to take different, targeted actions and strategies against different profitability segments, having as a target increasing the company's total profitability.
Ad
related to: customer account management strategies list