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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   As of 2019, Google Analytics is the most widely used web analytics service on the web. [6] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [7] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [8]

3. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

4. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Web log files 6.2.1 Price varies. Tealeaf CX: IBM: Windows/Linux: MS SQL/Proprietary Network traffic monitor 8.4 See web-site Unica NetInsight: IBM: Windows/Linux/Solaris: MS SQL/IBM Db2/Oracle Database/Netezza: Web log files & Cookies (with or without JavaScript) 8.6 (as of 2012-05-15) Sale has been discontinued [8] Urchin: Google: Windows ...

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

6. Urchin (software) - Wikipedia

   en.wikipedia.org/wiki/Urchin_(software)

   The result was more accurate web visitor data. [3] Urchin became one of the more popular solutions for website traffic analysis, particularly with ISPs and web hosting providers. This was largely due to its scalability in performance and its pricing model. [4] Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5]

7. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.