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Kind LLC (doing business as Kind Healthy Snacks), stylized as KIND, is an American snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky . [ 1 ] Since 2020, it has been a subsidiary of Mars Inc .
In 2004, frustrated by the dearth of healthy snacks in New York supermarkets, Lubetzky launched KIND—a first-of-its-kind fruit and nut bar that he’d eventually sell to Mars for $5 billion ...
In 2015, Kind was the fastest-growing snack company in the US. [ 19 ] In 2010, Lubetzky co-founded Maiyet, [ 20 ] a luxury fashion venture committed to partnering with artisans in developing economies to create high-end products, while promoting self-sufficiency and entrepreneurship.
By 2019, Kind was selling nearly 460 million bars per year, compared with 20 million in 2009. Annual sales reached about $1.5 billion before its sale, according to the New York Times.Although ...
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