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Beginning in 1990, new versions of the ads were produced for the American market, where Gold Blend was called Taster's Choice, and the ads were referred to as the Taster's Choice saga. Head and Maughan reprised their roles (Tony being renamed Michael), but used American accents in the re-shot ads.
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Later, Nestlé introduced a new brand in Canada and the US called Taster's Choice, which supplanted Nescafé for many [vague] years. The company continues to sell Taster's Choice as a separate product, branded as superior to Nescafé and higher priced. [citation needed] "Any time is coffee time with Nescafé", 1948 advertisement
A 1973 report by the Consumers' Association listed "Bird's Mellow" as a mild instant coffee available at that time. [3]Mellow Bird's was previously owned by Kraft Foods.It was contended in 1993 that "Nestlé dominates the instant coffee sector, with Nescafé, followed by Kraft General Foods (Maxwell House, Mellow Birds etc.) and Brooke Bond Oxo (part of Unilever) which produces Red Mountain". [4]
It's too bad Christoff doesn't actually enjoy the aroma of Taster's Choice, at least not enough to drink the stuff, because it wasn't until 2002 that he saw his own, younger face staring back at ...
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