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Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
The quantitative research designs are experimental, correlational, and survey (or descriptive). [41] Statistics derived from quantitative research can be used to establish the existence of associative or causal relationships between variables. Quantitative research is linked with the philosophical and theoretical stance of positivism.
In mathematics and statistics, a quantitative variable may be continuous or discrete if it is typically obtained by measuring or counting, respectively. [1] If it can take on two particular real values such that it can also take on all real values between them (including values that are arbitrarily or infinitesimally close together), the variable is continuous in that interval. [2]
The ease of quantification is one of the features used to distinguish hard and soft sciences from each other. Scientists often consider hard sciences to be more scientific or rigorous, but this is disputed by social scientists who maintain that appropriate rigor includes the qualitative evaluation of the broader contexts of qualitative data.
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Quantitative psychological research is psychological research that employs quantitative research methods. [1] Quantitative research falls under the category of ...
Quantitative research, application of mathematics and statistics in economics and marketing; Quantitative analysis (chemistry), the determination of the absolute or relative abundance of one or more substances present in a sample; Quantitative analysis (finance), the use of mathematical and statistical methods in finance and investment management
Social research methodologies can be classified as quantitative and qualitative. [ 1 ] Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analyses of many cases (or across intentionally designed treatments in an experiment) to create valid and reliable general claims.