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  2. Brand activism - Wikipedia

    en.wikipedia.org/wiki/Brand_activism

    Brand activism is not a new concept, with early examples dating back to the late 20th century. Companies like Ben & Jerry’s (founded in 1978), The Body Shop (1976), and Benetton (1965) are often cited as pioneers in aligning their business practices or marketing campaigns with social and environmental causes.

  3. Reputation management - Wikipedia

    en.wikipedia.org/wiki/Reputation_management

    The popularity of the internet introduced new marketing and branding opportunities. Where once journalists were the main source of media content, blogs, review sites and social media gave a voice to consumers regardless of qualification. Public relations became part of online reputation management (ORM).

  4. Brand community - Wikipedia

    en.wikipedia.org/wiki/Brand_community

    A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. [1] A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards other ...

  5. Societal marketing - Wikipedia

    en.wikipedia.org/wiki/Societal_marketing

    A key difference is that the greater 'social good' is the principal consideration in social marketing while social benefits are one of a number of considerations in societal marketing. On the other hand, social marketing is a sub-branch of marketing that began in 1971, with the publication of an article by Kotler and Zaltman, emphasising a ...

  6. Socially responsible business - Wikipedia

    en.wikipedia.org/wiki/Socially_Responsible_Business

    A socially responsible business (SRB) is a generally for-profit venture that seeks to leverage business for a more just and sustainable world.The objective of the SRBs involves more than just maximizing profits for the shareholders; it is also about creating positive changes and making valuable contributions to the stakeholders such as the local community, customers, and staff. [1]

  7. This might be the funniest real estate listing we've ever read

    www.aol.com/news/2016-05-20-this-might-be-the...

    We've seen eloquently written real estate listings for luxurious and quirky homes—long, drawn out adjectives and picture-perfect descriptions aplenty. But we've never read anything quite like ...

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