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Prime is a range of sports drinks, drink mixes and energy drinks created and marketed by Prime Hydration, LLC. The range is promoted and founded by internet personalities Logan Paul and Olajide "KSI" Olatunji. The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media ...
In 2024’s first quarter, UK sales for Prime fell 50% year-over-year, raking in 12.8 million British pounds compared to 26.8 million in the quarter the year before, according to The Grocer, per ...
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024, [2] [3] following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits.
On 20 November 2024, Prime Hydration filed a countersuit against The Mark Anthony Group and Más+ by Messi, alleging that the drink infringes on Prime's trademark. The lawsuit cited similarities in the bottle design and tagline, and claimed that the product's design led to anti-competitive practices , arguing that consumers were confusing the ...
June 4, 2024 at 12:19 PM. Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T.
WWE’s new deal with Prime comes after UFC in January 2023 struck an exclusive global partnership with the drink brand. Paul, a digital influencer and wrestling pro, also has a talent deal to ...
Prime is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. [179] In September 2024, KSI, Paul, and MrBeast founded a kids lunch kit company known as Lunchly – a joint venture between Prime and Feastables. [180] It contains Prime, has Feastables chocolate and each one has a unique food.
How much caffeine is in Prime energy drinks? Prime's advertised 200 milligrams of caffeine is equivalent to "half a dozen Coke cans or nearly two (12-ounce) Red Bulls," Vera's class action suit says.