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The plush was sold as part of IKEA's annual Soft Toys for Education campaign, where the company donates a portion from each toy sold towards various causes. The name "Lufsig" is derived from the Swedish verb "lufsa", meaning "to lumber", and its transliterated Chinese name sounds similar to a profanity when pronounced in Cantonese .
[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
The IKEA Social Initiative contributes €1 (£1.73) to UNICEF and Save the Children from each soft toy sold during the holiday seasons, raising a total of €16.7 million (£28.91 million) so far. [223] In 2013, an IKEA soft toy, Lufsig, created a storm and sold out in Hong Kong and in Southern China because it had been misnamed in Chinese. [224]
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Roland Rat merchandising was extensive and the Hasbro range of soft toys was hugely popular. Roland has appeared on hundreds of items ranging from toothbrushes to wallpaper, bedding, stationery, mugs, canned pasta, and children's glasses by Dolland and Aitchison.
A Caltrain-branded Stadler KISS squishy toy at San Jose Diridon station. A squishy is a type of soft toy made of a specially formulated soft polyurethane foam, that slowly returns to its original shape after being squeezed. Squishies are manufactured into many different shapes and sizes, such as animals, fruits, and food items.
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