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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
Moven was co-founded in 2011 by Brett King, author of the Bank 2.0, Bank 3.0 and Bank 4.0 books and others. [2] [3]In August 2012, Moven announced that it had closed a $2.4 million seed investment round, [4] funded by Moven's founders, Anthemis Group, Raptor Ventures, Kevin Plank (CEO of Under Armour), and a syndicate of Singaporean investors. [5]
Kevin Audette Plank (born August 13, 1972 [1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.
Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.
Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry. [3] From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank. [2]
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Founders at Work: Stories of Startups' Early Days (2007) is a book written by Jessica Livingston composed of interviews she did with the founders of famous technology companies concerning what happened in their early years.
Disrupted: My Misadventure in the Start-Up Bubble is a book written by American author and journalist Daniel Lyons. The book describes the author's experiences working at the software company HubSpot and offers a sharp critique of the company's management and culture.