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2. Under Armour - Wikipedia

   en.wikipedia.org/wiki/Under_Armour

   Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]

3. Zero to One - Wikipedia

   en.wikipedia.org/wiki/Zero_to_One

   Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.

4. Disrupted: My Misadventure in the Start Up Bubble - Wikipedia

   en.wikipedia.org/wiki/Disrupted:_My_Misadventure...

   Disrupted: My Misadventure in the Start-Up Bubble is a book written by American author and journalist Daniel Lyons. The book describes the author's experiences working at the software company HubSpot and offers a sharp critique of the company's management and culture.

5. Kevin Plank - Wikipedia

   en.wikipedia.org/wiki/Kevin_Plank

   Kevin Audette Plank (born August 13, 1972 [1]) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland.

6. Patrik Frisk - Wikipedia

   en.wikipedia.org/wiki/Patrik_Frisk

   Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry. [3] From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank. [2]

7. Founders at Work - Wikipedia

   en.wikipedia.org/wiki/Founders_at_Work

   Founders at Work: Stories of Startups' Early Days (2007) is a book written by Jessica Livingston composed of interviews she did with the founders of famous technology companies concerning what happened in their early years.