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  2. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  3. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    Brand loyalty in marketing consists of a consumer's devotion, bond, and commitment to repurchase and continue to use a brand's product or service over time, regardless of changes with competitors' pricing or changes in the external environment. Brand loyalty reflects a customer's commitment to remain in a relationship for a long period of time ...

  4. List of Microsoft Office filename extensions - Wikipedia

    en.wikipedia.org/wiki/List_of_Microsoft_Office...

    Pertaining file extensions include: .docx – Word document. .docm – Word macro-enabled document; same as docx, but may contain macros and scripts. .dotx – Word template. .dotm – Word macro-enabled template; same as dotx, but may contain macros and scripts. Other formats. .pdf – PDF documents. .wll – Word add-in. .wwl – Word add-in.

  5. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

  6. Incentive program - Wikipedia

    en.wikipedia.org/wiki/Incentive_program

    An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers. Scientific literature also refers to this concept as ...

  7. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    Loyalty business model. The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is where quality of ...

  8. AOL VIP Loyalty Program

    help.aol.com/articles/aol-vip-program

    AOL VIP Loyalty Program - AOL Help. aol support at. 1-800-358-4860. Get live expert help with your AOL needs—from email and passwords, technical questions, mobile email and more.

  9. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen, customer engagement is "a customer’s motivationally driven, volitional investment of operant resources ...