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John B. Watson. John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. [2] Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the ...
Psychological behaviorism is a form of behaviorism —a major theory within psychology which holds that generally human behaviors are learned—proposed by Arthur W. Staats. The theory is constructed to advance from basic animal learning principles to deal with all types of human behavior, including personality, culture, and human evolution.
Behaviorism is a systematic approach to understand the behavior of humans and other animals. [1] [2] It assumes that behavior is either a reflex elicited by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and ...
Indiana University. Harvard University. Signature. Burrhus Frederic Skinner (March 20, 1904 – August 18, 1990) was an American psychologist, behaviorist, inventor, and social philosopher. [2][3][4][5] He was the Edgar Pierce Professor of Psychology at Harvard University from 1958 until his retirement in 1974. [6]
Little Albert experiment. The Little Albert experiment was an unethical study that mid-20th century psychologists interpret as evidence of classical conditioning in humans. The study is also claimed to be an example of stimulus generalization although reading the research report demonstrates that fear did not generalize by color or tactile ...
John Broadus Watson (1878–1958) also used this method of learning (e.g., he caused a young child, not previously afraid of furry animals, to become frightened of them) and argued that it was sufficient for the science of psychology, specifically behaviorism. [4] [20] Watson is often referred to as being the founder of the school of ...
John B. Watson in the 1920s and 1930s established the school of purist behaviorism that would become dominant over the following decades. Watson is often said to have been convinced of the complete dominance of cultural influence over anything that heredity might contribute.
The term "behaviorism" was coined by American psychologist John Watson (1878–1959). Watson believed the behaviorist view is a purely objective experimental branch of natural science with a goal to predict and control behavior.