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The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis .
Maintaining a version of self-presentation that is generally considered to be attractive can help to increase one's social capital, and this method is commonly implemented by individuals at networking events. These self-presentation methods can also be used on the corporate level as impression management. [1] [7]
Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
The self-presentation approach to social facilitation has two main theories: one regarding arousal or drive, and one without. The first theory argues that in the presence of an audience, individuals become concerned with self-presentation. [19]
The individual may experience stress or anxiety as they try to balance such competing demands, which in turn is likely to impact their sense of self-worth and self-esteem. Additionally, the Self-Presentation Theory , also known as impression management , suggests that people strategically present themselves in ways that are likely to be ...
His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgical analysis, beginning with his 1956 book The Presentation of Self in Everyday Life. Goffman's other major works include Asylums (1961), Stigma (1963), Interaction Ritual (1967), Frame Analysis (1974), and Forms of Talk (1981).
Self-monitoring is defined as a personality trait that refers to an ability to regulate behavior to accommodate social situations. People concerned with their expressive self-presentation (see impression management) tend to closely monitor their audience in order to ensure appropriate or desired public appearances. [3]
Erving Goffman's dramaturgical theory contributed to identity theory by emphasising the centrality of the social realm and the notion of self-presentation to identity. Later, Foucault also contributed to the filed by contemplating how technologies could facilitate the emergence of new ways of relating to oneself.