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By blending concepts from theories on group dynamics and cultural communication, Kathrin Burmann and Thorsten Semrau examined 54 teams in the banking sector in Germany (low-context culture) and Brazil (high-context culture). The study results show that in Germany, known for direct communication, social divisions often lead to task conflicts ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Language socialization can be broadly defined as "an investigation of how language both presupposes and creates anew, social relations in cultural context". [8] It is imperative that the speaker understands the grammar and prosody of a language, as well as how elements of language are socially situated in order to reach communicative competence.
Cultural communication can also be referred to as intercultural communication and cross-cultural communication. Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. [ 2 ]
Generalized, Hassan's findings reveal that language and context go hand in hand. Scholars have said that it is important to include culture studies into language studies because it aids in students' learning. The informational and situational context that culture provides helps language "make sense"; culture is a contextualization cue (Hassan ...
Sociolinguistics is the descriptive study of the interaction between society, including cultural norms, expectations, and context and language and the ways it is used. It can overlap with the sociology of language, which focuses on the effect of language on society.