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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Based in grounded theory, open coding is the analytic process through which concepts (codes) are attached to observed data and phenomena during qualitative data analysis.It is one of the techniques described by Strauss (1987) and Strauss and Corbin (1990) for working with text.
Grounded theory combines traditions in positivist philosophy, general sociology, and, particularly, the symbolic interactionist branch of sociology.According to Ralph, Birks and Chapman, [9] grounded theory is "methodologically dynamic" [7] in the sense that, rather than being a complete methodology, grounded theory provides a means of constructing methods to better understand situations ...
Computer-assisted (or aided) qualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, [1] grounded theory methodology, etc.
The methodological framework between them are not typically different, since netnography mainly use online qualitative techniques and use online quantitative research as a supplement occasionally, while digital ethnography combines both quantitative (e.g., network and co-word analysis) and qualitative (e.g., sentiment and content analysis ...
Cassandre is a free open source software for computer assisted qualitative data analysis and interpretation in humanities and social sciences. [1] Although it refers, like other CAQDAS-software, to Grounded Theory Method, it also allows to conduct discourse analysis or quantitative content analysis. [2]
Phenomenography is a qualitative research methodology, within the interpretivist paradigm, that investigates the qualitatively different ways in which people experience something or think about something. [1] It is an approach to educational research which appeared in publications in the early 1980s.
Setting up and running an online qualitative research project involves far less administration than is the case with face to face qualitative research, and this makes it practical for client-side organisations to do so without a market research agency.