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Primary data, by contrast, are collected by the investigator conducting the research. Secondary data analysis can save time that would otherwise be spent collecting data and, particularly in the case of quantitative data, can provide larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their ...
Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary research sources as a source of data for analysis. [1] A notable marker of primary research is the inclusion of a "methods" section, where the authors describe how the data was generated.
Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...
Primary data is data collected specifically for the research, such as through interviews or questionnaires. Secondary data is data that already exists, such as census data, which can be re-used for the research. It is good ethical research practice to use secondary data wherever possible. [44] Mixed-method research, i.e. research that includes ...
Thus ethnography usually collects real-life observation and primary data, and netnography usually collects computer-based and secondary data; Efficiency. Netnography tends to be less costly and timelier than many other methods because it leverages online archives and existing technologies to rapidly and efficiently gather and sort relevant data.
Primary data is sourced by the researcher for the specific purpose of addressing the research problem. On the other hand, secondary data is collected for some purpose other than the problem at hand. This data includes information made available by business and government sources, commercial marketing research firms, and computerized databases.
A primary source can be a person with direct knowledge of a situation or it may be a document created by such a person. A secondary source is one that gives information about a primary source. In a secondary source, the original information is selected, modified and arranged in a suitable format.
Secondary sources may draw on primary sources and other secondary sources to create a general overview; or to make analytic or synthetic claims. [3] [4] Tertiary sources are publications such as encyclopedias or other compendia that sum up secondary and primary sources. For example, Wikipedia itself is a tertiary source.