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Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
A visual language is a system of communication using visual elements. Speech as a means of communication cannot strictly be separated from the whole of human communicative activity which includes the visual [1] and the term 'language' in relation to vision is an extension of its use to describe the perception, comprehension and production of visible signs.
Graphic Communications focuses on the technical aspects of producing and distributing items of visual communication. This includes technical aspects associated with the production of tangible items such as books, magazines and packaging, as well as digital items such as e-newsletters, interactive apps, websites, video and virtual reality applications.
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [ 1 ]
Scott Berinato combines these questions to give four types of visual communication that each have their own goals. [61] These four types of visual communication are as follows; idea illustration (conceptual & declarative). [61] Used to teach, explain and/or simply concepts. For example, organisation charts and decision trees.
Animal communication can take a variety of forms, including visual, auditory, tactile, olfactory, and gustatory communication. Visual communication happens in the form of movements, gestures, facial expressions, and colors. Examples are movements seen during mating rituals, the colors of birds, and the rhythmic light of fireflies.
Examples of communication design practices include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.
The broadening concept of text and discourse encourages additional research into how visual communication operates to create meaning. Deely explains that "at the heart of semiotics is the realization that the whole of human experience, without exception, is an interpretive structure mediated and sustained by signs". [ 3 ]