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In marketing, the promotional mix describes a blend of promotional ... contest or race is a way to generate publicity. [4] Guerrilla marketing tactics are ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising , personal selling , direct marketing and publicity / public relations . Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling , advertising , sales promotion , direct marketing , publicity , word of mouth and may also include event marketing , exhibitions and trade shows. [ 2 ]
The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as publicity stunts .
The promotional mix is the specific combination of promotional methods used for a brand, product or family of products. [17] Advertising is best treated as a multiplier that can leverage other elements of the promotional mix and marketing program. [18] Therefore, advertising must be considered as part of a broader marketing and promotional program.
Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]
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