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Stephen Mather, son of J. W. Mather, the administrator of the company's New York office, persuaded Smith to add the name 20 Mule Team Borax to accompany the sketch of the mule team already on the box. The 20-mule team symbol was first used in 1891 and registered in 1894. In 1988, just over 20 years after the acquisition of U.S. Borax by Rio ...
Twenty-mule-team wagons on display in Death Valley, California The vehicles The carriage assembly. In 1877, six years before twenty-mule teams would be introduced in Death Valley, Scientific American reported that Francis Marion Smith and his brother had shipped their company's borax in a 30-ton load using two large wagons, with a third wagon for food and water, drawn by a 24-mule team over a ...
Smith's Pacific Coast Borax Company then established and aggressively promoted the 20-Mule-Team Borax brand and trademark, which was named after the Twenty Mule Teams that Coleman had used, from 1883 to 1889, to transport borax out of Death Valley to the closest railroad in Mojave, California (and as Smith himself had developed even earlier at ...
20 Mule Team Borax is a multi-purpose cleaner that has shown promise as a laundry detergent for hard water. You can use this as laundry detergent as well as DIY crafting, gardening and cleaning in ...
In this role, he proved vital in advertising and sales promotion for the company. In particular he is credited with the idea of adding the label "20 Mule Team Borax" to the company's product, which subsequently became a household name throughout the country. [5] In 1898, Mather helped a friend, Thomas Thorkildsen, in starting another borax company.
For most of its time on the air, Death Valley Days was sponsored by the Pacific Borax Company, manufacturer of 20 Mule Team Borax. Dunning wrote: "The show immediately established its ties to the sponsor." [1] The third episode dealt with finding borax at Furnace Creek, and several episodes dealt with 20-mule teams. [2]