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  2. Research strategies of election campaign communication ...

    en.wikipedia.org/wiki/Research_strategies_of...

    Election campaign communication can be examined using one single research method or a multitude of methods. A "multimethod study on the role of television during the European election campaign" in 1979 has been conducted by Jay Blumler, combining survey research of party-representatives and voters with a "content analysis of campaign reporting ...

  3. Opposition research - Wikipedia

    en.wikipedia.org/wiki/Opposition_research

    The list was part of a campaign officially known as "Opponents List" and "Political Enemies Project." The official purpose, as described by the White House Counsel's Office, was to "screw" Nixon's political enemies, by means of tax audits from the IRS, and by manipulating "grant availability, federal contracts, litigation, prosecution, etc." [ 39 ]

  4. Comparative election campaign communication research

    en.wikipedia.org/wiki/Comparative_Election...

    The development of election campaign communication can be divided in three phases, a traditional, party-centered period after World War II, a media-centered, personalizing and professionalizing modern period from the 1960s to the 1980s and a still emerging postmodern phase or period of political marketing, characterized by marketing-logics, fragmentation of voter groups, negativity and new ...

  5. Political methodology - Wikipedia

    en.wikipedia.org/wiki/Political_methodology

    Political methodology is a subfield of political science that studies the quantitative and qualitative methods used to study politics and draw conclusions using data. Quantitative methods combine statistics, mathematics, and formal theory. Political methodology is often used for positive research, in contrast to normative research.

  6. Political campaign - Wikipedia

    en.wikipedia.org/wiki/Political_campaign

    A 2019 study of online political advertising conducted by a party in the 2016 Berlin state election campaign found that the online-ad campaign "increased the party's vote share by 0.7 percentage points" and that factual ads were more effective than emotional ads.

  7. Position paper - Wikipedia

    en.wikipedia.org/wiki/Position_paper

    Position papers can lead to a deep understanding of the views of another person or organization which is why they are commonly used by political campaigns, [3] government organizations, [4] in the diplomatic world, [5] and in efforts to change values (e.g. through public service announcements) and organisational branding. [6]

  8. Americanization in election campaign communication - Wikipedia

    en.wikipedia.org/wiki/Americanization_in...

    Americanization in election campaign communication contains different characteristics concerning the levels of campaigning. The main aspect is the modification of political action towards the logic of media, as happened in American election campaigns. This means for example that politicians fit their appearance to the rules of television. [4]

  9. Reinforcement theory - Wikipedia

    en.wikipedia.org/wiki/Reinforcement_theory

    Much political advertising is targeted at these individuals not only because of their importance in the overall result, but also because they are the most susceptible to political persuasion (Johnson-Cartee & Copeland, 1997). Part of the reason why undecided voters are frequent message targets can be found in reinforcement theory.