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By 2007, the Lexus LS ranked second globally in flagship sales, next to the Mercedes-Benz S-Class' 85,500 units, with 71,760 Lexus LS sedans sold worldwide, [186] and over half the total coming from outside the U.S. market. [187] In 2008, U.S. sales fell 42% amidst the late-2000s recession, mirroring the overall decline of the luxury car market ...
The XF10 LS marked the debut of both the LS model and the Lexus brand. Toyota is a Japanese automaker that was founded in 1937 by Kiichiro Toyoda. [1] [2] In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1" vehicle; alternatively called the "Circle-F" project), a clandestine initiative aimed at creating a world-class luxury sedan for the global market. [3]
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The Lexus brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S.
Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences. [1] [2] It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the LS 400, Lexus's flagship sedan. [3]
Apr 19, 2010 – World: 21,000 MY 2010 Toyota Land Cruiser Prado and 13,000 Lexus GX 460 SUV's recalled to reprogram the stability control system. [40] [41] Apr 28, 2010 – US: 50,000 MY 2003 Toyota Sequoia recalled to reprogram the stability control system. [42] May 21, 2010 – Japan: 4,509, US: 7,000 MY 2010 LS for steering system software ...
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