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The bike is rounded out with Fizik and Deda components. [3] [4] In addition to the new bikes, there is a clothing and shoe collection under the Van Rysel brand, based on the success of the established B'Twin brand. In December 2023, Decathlon launches a new ultra-light electric road bike with the E-EDR AF APEX AXS 12S. [5]
Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...
In March 2018, Decathlon said it planned to drop the B'Twin name completely. [2] Over approximately the following year, the company migrated the B'Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.
Michael Leclercq is a French entrepreneur and businessman best known as the founder of Decathlon, one of the world’s largest sporting goods retailers.Established in 1976, Decathlon has revolutionized the sporting goods industry with its unique business model, emphasizing accessibility, innovation, and affordability.
However, recent efforts to increase cycling in the United States have been insufficient, and the number of people who ride their bikes continues to plummet from 2014-2019. [ 2 ] Recently, many American cities have started to promote cycling due to economic and educational opportunities, following what many European countries did in the past ...
Decathlon, French sporting goods chain, design and made by the biggest manufacture in UE, Polish Kross. Aug.Deprez (1892-1898) Dilecta; Douze Cycles, cargo bike manufacturer. Cycles Follis, established in 1903; went out of business in the summer of 2007. La Fontan; R. Géminiani; GIRS, established in 1997, with a focus on high-end road and time ...