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  2. Normative social influence - Wikipedia

    en.wikipedia.org/wiki/Normative_social_influence

    Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." [1] The power of normative social influence stems from the human identity as a social being, with a need for companionship ...

  3. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but ...

  4. Conformity - Wikipedia

    en.wikipedia.org/wiki/Conformity

    Thus, conformity is sometimes a product of group communication. [2] This tendency to conform occurs in small groups and/or in society as a whole and may result from subtle unconscious influences (predisposed state of mind), or from direct and overt social pressure. Conformity can occur in the presence of others, or when an individual is alone.

  5. Social psychology - Wikipedia

    en.wikipedia.org/wiki/Social_psychology

    Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...

  6. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    Benevolence and Conformity – normative behavior that promotes close relationships; Conformity and Tradition – subordination of self in favor of socially imposed expectations; Tradition and Security – preserving existing social arrangements that give certainty to life; Conformity and Security – protection of order and harmony in relations

  7. Asch conformity experiments - Wikipedia

    en.wikipedia.org/wiki/Asch_conformity_experiments

    The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]

  8. Compliance (psychology) - Wikipedia

    en.wikipedia.org/wiki/Compliance_(psychology)

    Compliance psychology is essential to understand across many different fields. Some of various fields include healthcare, where patients adherence to medical advice is necessary, furthermore, marketing where consumer behavior is prioritized strategies can be developed. [2] Social psychology is centered on the idea of social influence. It is the ...

  9. Social proof - Wikipedia

    en.wikipedia.org/wiki/Social_proof

    Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice .