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However, this abuse is offset by the benefits of the referral marketing program and companies should still consider the implementation. Depending on the size of the reward, referrers may also knowingly recommend to their network a poor service or product. [5] Referral programs are not free and have operational costs to acquire new customers.
Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs. [10] [11] In February 2000, Amazon announced that it had been granted a patent [12] on components of an affiliate program. The patent application was submitted in June 1997, which ...
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In terms of references, SMEs (small and medium-sized entities) are the great forgotten. The natural process and the referral economy suggest a remuneration; though, while these small companies refer to others by a value of £7,500, almost half of them would not be willing to spend their time establishing a formal remuneration system because of its difficulty or simply because the gain is small.