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Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Procter & Gamble had the highest advertising budget in the shampoo industry. [2] The firm of Wells, Rich, Greene carried out advertising for Prell. [3] Prior to December 1, 1973, Prell billings were coordinated by Benton & Bowles. [4] In advertisements the quasi-liquid Prell would induce a pearl to sink slowly to the bottom of a container. [5]
Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap. Current Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap and liquid hand-wash.
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Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent. Duz, powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; sold from 1920s to 1980. Encaprin, coated aspirin [12] Fit, fruit and vegetable rinse, sold in the Philippines from 1998 to 2000.
Detergents. A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. [1] There are a large variety of detergents. A common family is the alkylbenzene sulfonates, which are soap-like compounds that are more soluble than soap in hard water, because the polar sulfonate is less likely than the polar carboxylate of soap to bind to calcium and other ...