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Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm.
When perceptions exceed expectations then service quality is high. The model of service quality identifies five gaps that may cause customers to experience poor service quality. In this model, gap 5 is the service quality gap and is the only gap that can be directly measured. In other words, the SERVQUAL instrument was specifically designed to ...
This approach conceptualizes service quality as a gap between consumer's expectations of a forthcoming service encounter and their actual perceptions of that encounter. [102] Accordingly, service quality can be represented by the equation: [103] SQ = P − E. where SQ is service quality P is the individual's perceptions of given service delivery
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Examples: In a car, advanced parking sensor and four wheel steering. In a callcenter, providing special offers and compensations to customers or the proactive escalation and instant resolution of their issue is an attractive feature. In a hotel, providing free food is an attractive feature.
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Levels of service (LOS) is a term in asset management referring to the quality of a given service. Defining and measuring levels of service is a key activity in developing infrastructure asset management plans. [2] [3] [4] Levels of service may be tied to physical performance of assets or be defined via customer expectation and satisfaction.
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