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Under the Yoplait label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name, and Go-Gurt, where various flavors are packaged in plastic tubes for spoonless eating; these brands are targeted to children. A probiotic line of yogurt is marketed under the brand name Yo-Plus.
General Mills introduced this "fruit flavor frosted cereal + marshmallow bits" in 1974 with a werewolf mascot on the box. Quentin Tarantino sometimes plants this retired cereal as a prop in movies.
General Mills is also courting nostalgia with a classic TV show-themed cereal. Friends cereal. The company is partnering with Warner Bros. to release limited-edition 'Friends' Cereal, in ...
General Mills's corporate campus in Golden Valley, Minnesota. In the 1930s, General Mills engineer, Thomas R. James, created the puffing gun, which inflated or distorted cereal pieces into puffed-up shapes. This new technology was used in 1937 to create Kix cereal and in 1941 to create Cheerioats (known today as Cheerios). In 1939, General ...
This cult-favorite cereal was launched in 1995 by General Mills and sadly dropped from shelves in 2006. ... The Kellogg’s product was a hit for years but was discontinued in 2009, leaving a ...
The cereal consisted of toasted wheat flakes (originally made with buckwheat) with a sweet maple-flavored glaze baked onto them. After several years in production, General Mills replaced the maple glaze with a honey flavored glaze, an unpopular change; sales fell, and General Mills discontinued production of the cereal around 1983. [1]