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  2. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand. Furthermore, the market volume is either measured in quantities or qualities.

  3. Gap analysis - Wikipedia

    en.wikipedia.org/wiki/Gap_analysis

    usage gap = market potential – existing usage. This is an important calculation. Many, if not most, marketers accept existing market size—suitably projected their forecast timescales—as the boundary for expansion plans. Though this is often the most realistic assumption, it may impose an unnecessary limit on horizons.

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  5. Market capitalization: What it is and how to calculate it - AOL

    www.aol.com/finance/market-capitalization...

    The market cap of a company often says something about the quality of the business underlying the stock as well as how the stock tends to trade. Below are some of the biggest differences between ...

  6. Market share analysis - Wikipedia

    en.wikipedia.org/wiki/Market_share_analysis

    Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; Market Segmentation Some of the factors that determine the market are price, quality, speed of service, ease of maintenance, and points of distribution.

  7. How To Calculate Return on Investment (ROI) - AOL

    www.aol.com/calculate-return-investment-roi...

    To calculate ROI, you need to know the price that was paid for the investment and the price the investment will be sold for. To determine the net return on the investment, you subtract the ...