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The advertisement features its famous animated polar bears along with AI-generated people and other wildlife. There are also AI-generated Coca-Cola trucks driving through winter wonderland in the ad.
[1] [2] The use of polar bears in the 1993 ad campaign was, according to creator Ken Stewart, inspired by his labrador retriever dog which resembled a polar bear. [3] The polar bear has since become "one of the most popular symbols of Coca-Cola." [4] Following the success of Northern Lights, the Coca-Cola Company has produced many more ...
Coca-Cola is also far from the only brand to use generative AI in its advertising. In June, Toys “R” Us drew online backlash for an AI commercial created using OpenAI’s text-to-video tool Sora.
The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012.It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky.
Jeremy Allen White’s Carmy in FX’s hit series “The Bear” has influenced people into $95 white t-shirts and classic blue aprons and even the gel he uses to achieve his swoon-worthy curls.
The Polar Bears; Share a Coke; See also. List of Coca-Cola slogans This page was last edited on 9 February 2024, at 20:29 (UTC). Text is available under ...