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The corporate name change was intended to create a clear delineation between the global Priceline business. [10] Now, Priceline.com is one of six primary brands of Booking Holdings. [11] Priceline announced in May 2015 that it would invest an additional $250 million in Chinese online travel company Ctrip to tap the fast-growing China market. [12]
Priceline.com logo Jay Walker, founder of Priceline.com, shows one of the many artifacts from his library… an Apollo in-flight instruction manual. Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9]
Jay Scott Walker (born November 5, 1955) is an American entrepreneur and chairman of Walker Digital, a privately held research and development lab focused on using digital networks to create new business systems. Walker is also curator of TEDMED since 2011, and a founder of Priceline.com (now known as Booking Holdings) and Synapse Group, Inc.
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