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  2. Automatic message accounting - Wikipedia

    en.wikipedia.org/wiki/Automatic_Message_Accounting

    In local AMA (LAMA) all this equipment was located at the Class 5 office. In this case, it also recorded the completion of local calls, thus obviating message registers. For detail billed calls, the punch recorded both calling and called numbers, as well as time of day. For message rate calls, only the calling number and time of day.

  3. Direct text marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_Text_Marketing

    Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf ...

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about ...

  5. SMS - Wikipedia

    en.wikipedia.org/wiki/SMS

    Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.

  6. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Inbound marketing focuses on lead generation, and outbound marketing focuses on sending messages for sales, promotions, contests, donations, television program voting, appointments and event reminders. There are 5 key components to SMS marketing: sender ID, message size, content structure, spam compliance, and message delivery.

  7. Data & Marketing Association - Wikipedia

    en.wikipedia.org/wiki/Data_&_Marketing_Association

    Its stated objectives are to advance and protect responsible data-driven marketing.. Data-driven marketing can include any marketing where consumer data is used for marketing purposes, usually to create a more customized experience – like presenting custom offers in an email, recognizing a regular customer on a website, providing benefits through a loyalty program, showing recommendations on ...