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Michelob Ultra has topped Bud Light in draft beer ... (Kegs are reusable and aluminum prices have been on the rise for some time.) ... Draftline data shows the draft beer market is worth $21.8 ...
Michelob Ultra on a supermarket shelf. Michelob (/ ˈ m ɪ k. ə. l oʊ b /) is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". [58] Michelob is the German name for the town of Měcholupy, now in the Czech Republic, where Anton Dreher had a brewery.
Other deals on Monday include: $5 beers all day including 22-ounce drafts of Miller Lite, Coors Light, Bud Light and Michelob Ultra; $5 Late Night Bites (Sunday - Thursday after 10 p.m.); and All ...
Michelob Ultra Super Bowl commercial This 60-second ad features actors Willem Dafoe and Catherine O'Hara as they hustle younger players out of their Michelob Ultra beers by betting that they can ...
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
Advertisers are expected to begin releasing their ads in the days ahead of the game. One of the first ads to debut was an ad for Budweiser, featuring a Clydesdale foal that helps make a beer delivery. Another Anheuser-Busch brand, Michelob Ultra, also released its ad, which shows Willem Dafoe and Catherine O'Hara as pickleball hustlers.