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BackTweets enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number a times a link was tweeted [11] as well as the actual tweet that was made. [12] From a business perspective, the BackTweets service can help corporations understand how individuals interact with their ...
Since reach is a time-dependent summary of aggregate audience behavior, reach figures are meaningless without a period associated with them: an example of a valid reach figure would be to state that "[example website] had a one-day reach of 1565 per million on 21 March 2004" (though unique users, an equivalent measure, would be a more typical ...
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
TURF analysis, an acronym for "total unduplicated reach and frequency", is a type of statistical analysis used for providing estimates of media or market potential and devising optimal communication and placement strategies given limited resources. TURF analysis identifies the number of users reached by a communication, and how often they are ...
The U.S. Securities and Exchange Commission has given Elon Musk until Monday to respond to an offer to resolve a probe into the billionaire's $44-billion takeover of Twitter in 2022, a source ...
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Klout scores were supplemented with three nominally more specific measures, which Klout calls "true reach", "amplification" and "network impact". True reach is based on the size of a user's engaged audience who actively engage in the user's messages. [10]
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