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Iovine believed that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology". The acquisition was the largest purchase in Apple's history. [146] First-generation Apple Watch (2015)
The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation: Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer.
Mark Zuckerberg expects Apple to be Meta's "primary competitor" in the next 10 to 15 years and outlined differences he sees in their cultures.
Apple customers gained a reputation for devotion and loyalty early in the company's history. In 1984, BYTE stated that: [12] There are two kinds of people in the world: people who say Apple isn't just a company, it's a cause; and people who say Apple isn't a cause, it's just a company. Both groups are right.
It's a new day at Apple (AAPL). The transition from a dynamic leader like Steve Jobs to a new generation at the helm of the iGiant will change the culture. It won't change in a year -- or maybe ...
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Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
The success of the "Think different" campaign, along with the return of Steve Jobs, bolstered the Apple brand and reestablished the "counter-culture" aura of its earlier days, setting the stage for the immensely successful iMac all-in-one personal computer and later the Mac OS X (now named macOS) operating system.