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In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Unlike rhetorical criticism, which concentrates on the study of speeches and the immediate effect of rhetoric on an audience, [8] Neo-Aristotelianism "led to the study of a single speaker because the sheer number of topics to cover relating to the rhetor and the speech made dealing with more than a single speaker virtually impossible. Thus ...
Erotema – rhetorical question; a question is asked to which an answer is not expected. [1] Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly.
The topics were thus a heuristic or inventional tool designed to help speakers categorize and thus better retain and apply frequently used types of argument. For example, since we often see effects as "like" their causes, one way to invent an argument (about a future effect) is by discussing the cause (which it will be "like").
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
According to Aristotle and twentieth-century rhetoricians, experienced speakers begin the process of adopting a rhetorical stance with an analysis of the audience. Professional authors and speakers use their knowledge of the subject and establish credibility to help influence how their message is received. [11]
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
The effects of credibility rely on the aspects of the speaker to be of "high trustworthiness" or "low trustworthiness". Prominent, credible speakers can drastically persuade more people than others who are not credible. Credible speakers also have a sense of reputation where what they say matters to whom they are speaking to.