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Rainbow Shops is now owned by the Syrian-Jewish Chehebar family. [4] [5] Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, Puerto Rico, and the U.S. Virgin Islands. [2] Rainbow's holding company, A.I.J.J. Enterprises Inc., purchased the 5-7-9 brand in 1999 from the bankrupt Edison Brothers Stores.
In 1970 (55 years ago) (), Edison Brothers Stores purchased the 5-7-9 chain, making it one of numerous clothing and shoe chains the company expanded nationwide. [2] In May 1999 (25 years ago) (), Edison Brothers, which had gone bankrupt and was being liquidated, sold the 5-7-9 stores to a newly formed subsidiary of A.I.J.J. Enterprises, Inc., owner of Rainbow Shops.
Other women just adopted simple casual fashions, or combined new garments with carefully chosen secondhand or vintage clothing from the 1930s, 1950s and 1960s. [ 22 ] Glamorous women's accessories of the early 1970s included cloche hats or turbans , pearl earrings, necklaces, bracelets, feather boas, black-veiled hats, clogs , wedgies, cork ...
Ponchos, moccasins, love beads, peace signs, medallion necklaces, chain belts, polka dot-printed fabrics, and long, puffed "bubble" sleeves were popular fashions in the late 1960s. Both men and women wore frayed bell-bottomed jeans, tie-dyed shirts, work shirts, Jesus sandals, and headbands. Women would often go barefoot and some went braless.
Lauper is depicted wearing a vintage red prom-style dress that she purchased at the vintage clothing shop where she used to work, Screaming Mimi's. She is also seen holding a bouquet of flowers which were purchased from a vendor on the boardwalk at the time of the shoot. Lauper has heavy costume jewelry on her ears, arms, neck and her right ankle.
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]