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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
According to The Global Public Relations Handbook, public relations evolved from a series of "press agents or publicists" to a manner of theory and practice in the 1980s. [22] Research was published in academic journals like Public Relations Review and the Journal of Public Relations Research. This led to an industry consensus to categorize PR ...
However, the original Public Relations Journal had an editorial focus towards news, trends, and how-to information about the practice of public relations. The new journal is dedicated to the online publishing of research articles that examine public relations in depth and/or create, test, or expand public relations theory.
Works about public relations, the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 1 reporter's record daily copy volume 2 cause no. d-1-gv-04-001288 state of texas, ) in the district ...
Testing the contingency theory of accommodation in public relations. Public Relations Review, 25(2), 171–197. Hallahan, K. (2001). The dynamics of issues activation and response: An issues processes model. Journal of Public Relations Research, 13(1), 27–59. Murphy, P. (2000). Symmetry, contingency, complexity: Accommodating uncertainty in ...