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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Planographic printing means printing from a flat surface, as opposed to a raised surface (as with relief printing) or incised surface (as with intaglio printing). Lithography and offset lithography are planographic processes that rely on the property that water will not mix with oil.
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
A lith print is an alternative photographic printing process that uses infectious development to achieve its distinct look. Lith print usually has harsh and gritty shadows. In lith print development, formaldehyde is added to the developer, in order to lock excess sulphite that is used to regulate development in "normal" B&W prin
The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by the German author and actor Alois Senefelder and was initially used mostly for musical scores and maps. [3] [4] Lithography can be used to print text or images onto paper or other suitable material. [5]
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Before final printing, the image is proof printed and any errors corrected. In the direct form of printing, the inked image is transferred under pressure onto a sheet of paper using a flat-bed press. The offset indirect method uses a rubber-covered cylinder that transfers the image from the printing surface to the paper. Colours may be ...
Social media are flexible communication tools that go beyond the traditional means of advertising and allow brands to interact with their audience personally or professionally. [38] [39] Influencer Marketing used to be focused on applying celebrity endorsement to help to influence audiences. Nowadays, with the growing outreach of social media ...