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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...
Professional training in public relations, marketing, journalism, engineering, and so on, Personal ethics, Tolerance or ability to deal with uncertainty, Comfort level with conflict or dissonance, Comfort level with change, Ability to recognize potential and existing problems, Extent to which their perception of reality is open to innovation ...
In his 1984 textbook, Managing Public Relations, and in a number of studies published before and after the textbook, Grunig further developed the theory from an explanation of individual communication behavior to a theory of publics-based in part on John Dewey's book, The Public and Its Problems.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Worst Super Bowl commercial: ChatGPT. ChatGPT's ad was also a low-rated ad, according to Northwestern's ad panel. Its spot showed the evolution of human tech through black-and-white pixelated ...
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be