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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  3. Postmodern marketing - Wikipedia

    en.wikipedia.org/wiki/Postmodern_Marketing

    This marketing strategy is effective in postmodern marketing because it maximizes the abilities of each department. Integrated marketing campaigns are most effective in postmodern marketing because of the widespread use of social media. Digital advertising through social media and email is the most effective tool to reach postmodern consumers. [5]

  4. Diversity marketing - Wikipedia

    en.wikipedia.org/wiki/Diversity_marketing

    Diversity marketing is helping business owners and operators at all levels to connect with society through communication channels that best reach them, this creates exposure for the company which creates brand awareness. Diversity marketing realizes the markets vast differences and the market/consumers have different tastes may it be values ...

  5. Multicultural marketing - Wikipedia

    en.wikipedia.org/wiki/Multicultural_marketing

    Multicultural marketing strategies acknowledge and cater to the diverse perceptions, motivations, and beliefs among consumers from different cultural backgrounds. By integrating cultural norms from various ethnicities, businesses enhance the visibility of their products or services, demonstrating a genuine appreciation for cultural diversity ...

  6. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    The Profit Impact of Market Strategy [1] (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality ...

  7. Grey Global Group - Wikipedia

    en.wikipedia.org/wiki/Grey_Global_Group

    Grey Group, Grey Advertising New York and G2 moved to a LEED certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location. [12] Grey San Francisco is the company's San Francisco-based West Coast headquarters. [13] Its clients include Symantec, [14] LendingTree, [15] Pernod Ricard, [16] and ...