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A virtual restaurant, also known as a ghost kitchen, cloud kitchen or dark kitchen, is a food service business that serves customers exclusively by delivery and pick-up based on phone and online ordering. [1] Virtual restaurants are stand-alone businesses that either operate out of an existing restaurant's kitchen or from a separate kitchen set ...
Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
Virtual brand identities are easier to shape, which provides advantages, Henkes said. Rich found that people were ordering from his virtual restaurants based on name alone. “You know, I want ...
CloudKitchens' virtual restaurant division is named Future Foods. [30] [31] Virtual restaurant brands (or "pseudo-restaurants" [32]) are the opposite of a ghost kitchen: they allow existing restaurants to deliver food with the Future Foods brands. [25] Future Foods handles marketing including food photography. [33]
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